If you’re looking for the next cutest thing to follow on Instagram, this is it. Adorable mini plush Disney characters are exploding on Instagram arranged in artful patterns, stacked in multiples by the hundreds, and placed in real-life environments. So what are these fluffy little critters (as if you don’t already know)?
That’s right–Disney Tsum Tsum!
The craze that originated in Japan is becoming more and more popular in the U.S. and other countries, and it’s no wonder–have you seen the little guys? They’re just too cute!
Instagram is flooded with Tsum Tsum-specific accounts:
The Major Collectors
The Ones Who Take Them Everywhere
The Character Obsessed
The Artistic Geniuses
The Food Artists